In short, web consulting means looking after anything to do with your online business requirements. A web consultant is able to provide you with solutions to growing your business by using the internet as a sales and promotion medium. And there is no medium today that can beat the internet in providing this power. It transcends borders, race, culture and language and provides anyone with a means of reaching a world wide audience.
Web consulting can pull all your requirements together by way of a strategically developed plan that can include:-
- Web site design and development
- Domain name registration
- Web hosting solutions
- Copywriting of content to maximize impact on visitors
- Search engine optimization
- Graphic art services to match business stationery to corporate web site
- Autoresponders services for electronic email campaigns and marketing
- Training, both one on one and by way of videos for your staff.
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Bushsong have been designing and developing web sites since 1998, a lifetime in internet terms. We always take the view that your site is like an unpaid employee, it's there to do a job and that job is to promote your business and generate income for you.
Web site design and development is not a job for the novice. It is a specialist area because it involves the right copy, the right mix of pages, appropriately sized graphics and proper search engine optimization procedures with fast hosting to deliver pages quickly to visitors.
That of course is only the visible side of your web site. Behind the scenes, the code must be lean and clean so search engines can read your pages easily and provide you with higher rankings. At Bushsong Web Consulting we are aware and skilled in all these things and can deliver quality web design and development for your business that will achieve your goals online.
We write the bulk of our sites in Joomla, the world's largest Open Source software and one of the great benefits to you is that you can maintain your own site if you wish once it has been developed.
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Once your domain name is registered and your web site developed and ready to go, Bushsong Web Consulting can assist with quality and affordable hosting for your site. Our hosting is fully supported by us on a 24/7 basis, so you can always be assured of complete backup in the event of any problems.
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One of our specialties is training. We can train you and your staff in the use of your web site, autoresponder and all other aspects of working online. Even if it's setting up your email accounts, Bushsong Web Consulting can assist.
If physical training is not possible, or you would like an ongoing reference, we even have video training available. |
An often overlooked yet simple thing is developing an email list for your business. We can put the appropriate software in place and place forms on your web site to collect customer and prospect names. An autoresponder allows you to email all these people at once with the same message. Compared to the cost of mail you will be amazed at how much money you can save in your business plus you can communicate with your customers and prospects more often.
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Naturally, to run a web site, you need a domain name. Bushsong Web Consulting can assist you in registration of domain names for Australian, New Zealand and Global names. We can also provide you with search information on what domains are available, who owns them if they are already registered (in many cases), and we can run software to suggest suitable alternate domain names that may suit you.
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Effective copy is an essential element in any web site just as it is in your corporate brochures or advertising flyers you may send out. Bushsong Web Consulting can assist with all copywriting issues for your business whether they be in connection with your web pages or other needs in your business. Good copy means better conversion rates whether that is into phone calls, personal visits or sales, it all starts with good copy.
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Search Engine Optimization or SEO as it is more commonly known can be a rather complex science. Nobody knows how Google or the other search engines calculate their rankings in detail, but there is much we do know about the process. There are many things that can be applied to a web site in the design and development stage to improve search engine rankings and therefore your visibility to internet users. Bushsong Web Consulting always writes sites with these aspects in mind so you can be more easily found through the search engines. Of course, easier visibility means more visitors to your site and results in more sales.
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Bushsong Web Consulting does much its own graphic work, but we certainly don't claim to be graphic artists. For specialist work in this regard we have arrangements in place with a first class graphic artist who is an absolute magician with graphic software.
Where possible, we always try to match your web site design with your business colors. Sometimes this is not possible however simply because what can look great in print can look terrible on a screen. We will discuss these aspects with you though and provide sample screen layouts for you to consider.
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