Google recently made a significant change to its maps that can affect many businesses. Previously in Google Maps, if you claimed your business through the Local Business Centre, you were fixed to a location for your business. Google has now recognized that many businesses actually service an area. This is particularly the case with such businesses as plumbers, kitchen remodellers, carpet cleaners and a myriad of other businesses that visit customer's homes.

Google now lets you include an area that you service in your listing. You can nominate how far from your business base that you provide your services. This is great news for the types of businesses listed above. Instead of just appearing in the local maps for your suburb, you may well appear in maps for other suburbs if you have indicated that you service those areas as well.

Local search is becoming a bigger and bigger player in the "getting business" stakes. The huge increase in the use of mobile phones for search has made Local Search a crucial aspect of a business's marketing. If you aren't already listed in Local Search and would like help in doing so, simply contact us. We can get you listed quickly and also advise on the best method of wording your listing to maximize your rankings.


Ric Raftis
Written on Monday, 03 May 2010 07:02 by Ric Raftis

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