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Web design involves more than a pretty picture online. There is much more to it than that. Let's have a look at what web design and development is really about and how it impacts on you, your business or your organization.
Your web site is your online flagship or ambassador to the world. Whilst pleasing graphics and design are most certainly relevant, functionality and practicality should at all times the overriding considerations.
So what should your website actually do?
- Have an attractive interface so visitors enjoy their visual experience at your site.
- Provide easy navigation so visitors can find the information they want quickly.
- Pre-sell your potential customers or members to the point they are ready to buy or join when they contact you.
- Provide as much information as possible by way of articles about your products and services so potential customers and members can browse at their leisure. This saves your time answering questions on the telephone or by email if it's already on your site.
- Have a Frequently Asked Questions page which again saves you and your customers valuable time.
- Utilize an email address capture system so you can build a list of people that you can mail information to on a regular basis.
- Reflect appropriate standards in spelling and grammar as your visitors will judge you on it.
Now all the above is what we call in the web design and development trade "the front end". But there's another aspect to web design and development as well which is even more important because it's what drives the "front end". Naturally, it's called "the back end".
So what is the "back end" all about? Well without going into all the technical mumbo jumbo which doesn't interest most people, here is a list of things you do need to be concerned about and the reasons why.
- Your site needs to be correctly coded. The reason for this is that search engines read code, they don't read graphics on pages. Good code simply means better search engine rankings and the better the search engine rankings the more easily you can be found. The more easily you can be found of course means the more traffic you will get to your site.
- The pages on the site need to be written so they make optimal use of key words and key phrases so the search engines know clearly what the page is about. The result again is higher rankings.
- Graphics and pages need to be optimized for speed of loading. Visitors don't like to wait. They want the page up as quickly as possible.
How Can Bushsong Web Design Help?
Bushsong have been designing web sites since 1998, a lifetime in internet terms. We have the background, skills and professional qualifications to meet your needs in web site design and development (see About Us page).
Our commitment is to working with you to achieve positive results for your business or organization. We don't even regard our business to be web design and development, we consider our business to be "helping people make money online".
Contact us today to discuss your online projects. Although geographically located to service Bendigo Web Design and being leaders amongst Bendigo Web Designers, we do not limit ourselves to areas. In fact our site tag is "Bushsong Web Design - Bendigo and Beyond". We service anywhere in the world. Simply fill out the Enquiry Form and we will get back to you within 24 hours. Skype discussions are also available. Just include your Skype name in the Enquiry Form.
And don't forget, if you have any questions at all about web design and development, hosting or domain name registrations, please don't hesitate to email us or lodge a support request.
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